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Novo Purificador
Art direction; Graphic design; Key visual; Layout production; Coordination and Speech
Pure water whenever you want, at the temperature you want, without waste?
It is Consul transforming what is basic into something much, much more special.
Consul is one of the brands of Whirlpool Latin America, a leading company in the home appliance sector and part of Whirlpool Corporation, the world's largest manufacturer of home appliances.
The main goal was to create a unity for the communication of the purifiers category, defining a concept that served as an umbrella for all the brand's later initiatives.
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