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#br friday

Art direction; Graphic design; Moodboard; Layout production; Concept; Promotion ideias

They say that the best in Brazil is the Brazilian people. It is true. The creativity, swaying, and resilience always bring joy that never seems to end. And well thought out is to bring a Consul campaign with the BR style.


Consul is one of the brands of Whirlpool Latin America, a leading company in the home appliance sector and part of Whirlpool Corporation, the world's largest manufacturer of home appliances.


For the whole campaign was designed four steps. For each week of the month, one color of the brand guide was defined. Brazilian flag colors was considered also.

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