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Senior Creative,
with Skin  
in the Game

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I connect creative direction, design systems, and business growth. Vision, craft, and execution, working as one.
 

I’m a senior creative designer specialist and early-stage leader with 15+ years of experience elevating brands across B2B, tech, marketing, and agency environment. Working alongside internal and external creative teams
 

I specialize in bridging a refined aesthetic sense with high-value business strategy, turning complex ideas into design that’s both meaningful and measurable.
 

My approach combines creative direction, operations, and growth thinking. I deliver work that’s culturally relevant, strategically informed, and commercially impactful.
 

I’m passionate about how design drives business performance, and I continuously explore how creative systems, leadership, and innovation can amplify brand and team potential.

Based in São Paulo, Brazil 
 

✉ elenfreitasdesigner@gmail.com

⁕ Start Exploring ⁕

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Rango
na Mão

Vegan food at hand whenever hunger strikes.

Founder | Concept | Naming | Visual identity | Art direction | Brand Strategy | Layout production | Photography

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Ediane Ribeiro

With a passion for innovative design and an eye for detail, she brings a fresh perspective to every project, transforming spaces into vibrant reflections of contemporary style.

Visual identity | Art direction | Layout production

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Novo Purificador

Consul makes the ordinary extraordinary by providing pure water at your desired temperature, without any wastage.

Art direction | Graphic design | Key visual |  Layout production | Coordination and Speech

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MinaSó

MINASÓ is a Hip-Hop event organized by and for women, spotlighting the vibrant presence of female graffiti artists from São Paulo, SP.

Concept | Drawing | Logo design | Art direction | Graphic design

Creative Services

Branding,

Art Direction,
Brand Identity,

Graphic Design,

Editorial Project,

Project Leadership,

Visual Communication,

Digital Marketing Initiative,
Idea Formation & Creation,
Scaling Design Through Creative Processes

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#br friday

It's often said that the greatest aspect of Brazil is its people, and that rings true. Their creativity, spirit, and resilience never fail to bring endless joy. So, it's only fitting to launch a Consul campaign infused with the distinctive BR style.

Art direction | Graphic design | Moodboard | Layout production | Concept | Promotion strategies

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Mudita Care

Welcome to the future of hospital management. Maximize hospital outcomes, improve care capacity, productivity, revenue and profitability.

Art direction | Graphic design | Branding | Layout production

Grupo Marca do Bem

Meet Marca do Bem: a dynamic crew committed to fostering solidarity, cooperation, and compassion without bounds.

Branding | Art direction | Graphic design | Key visual | Layout production

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Musical Timinho Livelo

Discover the magic of our end-of-year celebration buzzing with music and fun. Children got hands-on with workshops, customizing abadás, drums, and more in a vibrant atmosphere.

Art direction | Graphic design | Moodboard | Layout production | Concept | Promotion strategies

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